For nearly ten years now, we have been pursuing the same strategy and it has borne fruit. Our financial results and the persistency rate for our business show this eloquently. However, society and the environment are evolving and our strategy must also be adapted.

In the coming years, we believe this strategy will hold up, but we are convinced that new possibilities for growth are also available through not-traditional networks, in particular in the business-to-business sector. We will thus seek to develop these networks by setting up various partnerships.

« It is obvious that if insurers continue pursuing their development through traditional distribution networks, they will increasingly have to compete for a smaller segment of the population, i.e. people with higher incomes. This strategic orientation will leave more and more people on their own with regard to meeting their life insurance needs. We believe this situation offers valuable potential as we can respond efficiently to the expectations of this clientele. That is why we have set ourselves apart in the life insurance industry by adopting an innovative approach. We feel we are making the right choice in focusing on direct communication with our customers. That is how we can make quality insurance products available to the public at large. »